About Appsonnet
Appsonnet is a growing Managed Service Provider (MSP) specializing in IT infrastructure, security, cloud services, and end-user support for small and medium-sized businesses in Ontario, Canada. We help businesses reduce downtime, strengthen cybersecurity, and run reliable, scalable IT operations.
We are looking for a full-cycle Account Executive to own the sales process from prospecting through close and drive new client acquisition.
Key Responsibilities
Prospecting & Outreach
Identify, target, and engage prospective SMB clients through cold calling, email, LinkedIn, and outbound sequences.
Discovery & Qualification
Run first-call discovery and deeper sales conversations with business owners and decision-makers. Qualify opportunities using structured criteria such as BANT or MEDDICC.
Pipeline & Deal Management
Own opportunities from first contact through contract execution. Manage deal stages, forecasting, and next steps in HubSpot (or preferred CRM).
Solution Selling
Position Appsonnet’s managed IT, cybersecurity, cloud, and support services against real business problems—not features. Collaborate with technical resources as needed to shape solutions.
Closing & Contracting
Drive deals to close, handle objections, align stakeholders, and manage pricing, proposals, and agreements.
Account Handoff & Expansion
Ensure a clean handoff to delivery and customer success teams. Identify expansion and upsell opportunities within closed accounts over time.
Sales Process Improvement
Continuously refine messaging, discovery questions, and sales motion based on performance and feedback.
What Success Looks Like in the First 90 Days
- Build a strong understanding of Appsonnet’s services, ICP, and sales process
- Begin generating qualified first conversations and meetings through outbound efforts
- Run confident, structured discovery calls with SMB decision-makers
- Manage opportunities clearly and consistently in CRM
Qualifications
- 3+ years of full-cycle B2B sales experience, preferably in MSP, IT services, or SaaS
- Proven ability to prospect, run discovery, and close deals independently
- Strong consultative selling and objection-handling skills
- Comfort selling recurring services and intangible value
- Experience using CRM tools such as HubSpot, Zoho, or Salesforce
- Self-directed, accountable, and organized
- Clear, confident communicator with senior decision-makers
Compensation
- Competitive base salary plus performance-based commission
- Commission tied directly to new recurring revenue
- Accelerators for strong performance
- No fixed commission ceiling
Why Appsonnet
- Security-first MSP with real technical depth and credibility
- Direct access to leadership and technical experts during complex deals
- Clear expectations, proven sales motion, and support to succeed
- Focus on long-term client relationships, not transactional selling
Bonus
- Experience selling managed IT services, cybersecurity, cloud services, or IT support
- Experience selling to SMB owners or operational decision-makers
