Job Description

Do you want to be part of a team delivering world class retail marketing programs reaching and engaging shoppers with compelling LEGO® branded programs?

We are looking for two Trade Marketing professionals who will help bring the creativity, imagination and fun of LEGO® play to more kids, families and shoppers in the US market.

These roles will involve supporting marketing processes with a team, applying retailer and LEGO brand insights to build, develop, implement, and measure omnichannel retail marketing campaigns. If this is you, then please apply!

Core Responsibilities

Responsibilities will be within Trade Marketing Operations, Retail Program Development, Omnichannel Marketing Execution and Account Management.

Supports execution of marketing plans alongside a team of trade marketers that deliver successful omnichannel retail shopping experiences, driving achievement of retailer and LEGO® Group objectives
Assist in retail marketing program development, including briefing in-store and ecommerce campaigns, and collaboration with creative and media agencies to move to execution
Supports day to day needs across trade marketing team inclusive of tasks to enable execution of retail marketing programs like retailer/media/merchandiser/store communication, installation instructions, kitting of programs, shipping details/tracking, call center communication and troubleshooting any challenges that arise
Gathers and organizes insights and data to inform retail marketing program development
Responsible for accurate and timely management of Trade Marketing budgets in internal management systems
Supports processes for month end close and year end close for US retail activation and eCommerce display budgets
Select ownership of specific key account program sell-in to the retailer and development with account retail marketing teams
Accountable for flexing independently across account responsibilities
Establishes strong working relationships with Retailers, Media, Sales Teams, Merchandising Team, Brand Management, and key account organizations for effective program execution

Play your part in our team succeeding

The Associate Trade Marketing Manager role in US Marketing is responsible for supporting the success of omnichannel retail marketing activation across the US market customer base, effectively reaching and communicating to shoppers. The role will be responsible for supporting a process from retailer and LEGO brand insights, to ideation, and then creation, development and execution of omnichannel marketing activations and materials.

The role will be accountable for assisting in the development of best-in-class retail experiences for the LEGO brand with our customers, achieving retailer and brand objectives. The Associate Trade Marketing Manager also plays an overall role in trade marketing operations, inclusive of US retail activation and eCommerce budget management

Do you have what it takes?

Minimum 2 years of experience in consumer products marketing in a retail context; experience with kids and family brands preferred
1+ years experience in developing omnichannel shopper marketing campaigns, including planning and execution of in-store campaign elements
Demonstrated detail orientation with experience in successful time management, budget management, project management and marketing logistics
Experience working with large US retailers and their operational processes preferred
Effective relationship builder who can collaborate across functions and business units
Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
Experience with managing processes through tools like Microsoft Excel preferred
Experience working with marketing or creative agencies a plus!

Additional Details On This Position

The salary for these positions have a range of $78,800 - $118,300 USD based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalization of the employment offer.
These positions will initially be based at 501 Boylston St or 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston St by mid-2025. Our hiring teams will discuss this with you during the interview stages.
Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here are some of what to expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

the LEGO Group jobs

Associate Trade Marketing Manager