Sales Manager, MEA

Job Description: May 2024

Reports to: VP, Commercial Sales

Position Overview:

Reporting to, and in close collaboration with the Sales Director, LATAM-EMEA, this individual will be responsible for managing all current direct and Reseller/Distributor sales activities in the Middle East & Africa. In addition to existing customers, the Sales Manager will manage new business coming in via phone, email, tradeshows, targeted outbound efforts and other lead sources. This person will work to encourage and facilitate the marketing of Merrithew® products in their designated territory to drive sales revenue with existing customers, and will play a key role in highly targeted business development to help grow the company’s direct sales and reseller network. The ability to speak Arabic is a plus for this sales role.

Admin support is available through the Customer Service team (replacement parts, damaged shipments, etc.) and the Sales Coordinator for qualifying new leads and Saved Carts opportunities.

Major Responsibilities

Sales:

Meet and exceed annual set sales quotas.
Promote/negotiate/sell/secure orders from existing and prospective customers through a relationship-based, consultative sales approach
Respond with a sense of urgency to customer and prospect inquiries and prepare written presentations and price quotes
Review of current partners to gain a better understanding of their business, unique account-specific sales opportunities, how they communicate with their customers.
Visit our Distributor and Reseller Partners to train their staff, pitch customers and strategize on new Business Development opportunities. Develop in-depth knowledge of people, systems and accounts.
Manage onboarding of all new partners. Work with the Sales Director, LATAM-EMEA and team to determine needed tools and procedures.
Develop comprehensive product knowledge of all lines of business to identify competitive features and benefits and favorably present Company products and services.
Keep abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas.
Notify partners of all new releases and discontinued items, with admin support.
Report to management on customer needs, problems, interests, competitive activities, and potential for new products and services

Business Development

Develop comprehensive Market knowledge in its territories, to identify unique account-specific sales opportunities.
Work with the Sales Director, LATAM-EMEA to identify, pitch, secure and manage new Distributor and Reseller Partners.
Establish, develop and maintain business relationships with current and prospective customers.
or meet with potential partners, when/as appropriate, to develop new business.
prospecting skills, using social media sources including LinkedIn and Facebook, and trade associations etc.
and participate in trade shows, conventions, sales meetings and product seminars

Administrative/Customer Service

Manage forecasts, close deals, and track customer data using company standard CRM tools with an ongoing and accurate sales funnel.
Work with diverse teams across multiple departments to expedite the resolution of customer and logistical issues.
Other tasks and responsibilities as needed.

Skills & Experience

At least 3-5 years of experience in Account Management and International Business Development roles
Able to work independently with a proven track record in driving measurable results and exceeding sales targets
Strong business judgment and decision-making skills; ability to identify, prioritize and articulate highest impact initiatives for business development.
Ability to thrive in a fast-paced, entrepreneurial environment.
Able and willing to travel internationally and domestically as required for the position.
Fluent in Arabic is considered an asset for this role
Superior problem solving, organizational and interpersonal skills.
Excellent MS Office (Outlook, Word, Excel, PowerPoint) and presentation proficiency.
Excellent communication skills (written and verbal), both in articulating his/her ideas and gathering input from key stakeholders.
Sales experience in the fitness industry an asset.

Merrithew™ is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment and selection process, please indicate so by notifying Human Resources.

About Merrithew

Merrithew's mission is to motivate people of all ages and life stages to lead healthier lives through high-quality education programs and cutting-edge equipment. We do this by supporting and inspiring people worldwide to achieve optimal fitness and wellness through premium programming and equipment. Our mission is based on the value we place on education, connection, respect, passion, integrity, leadership, accountability and quality.

Industry-leading equipment

Merrithew has dedicated more than 30 years to building, crafting and perfecting high quality exercise equipment for professional and personal use. Using the highest quality materials and finest manufacturing processes in the industry, our equipment is versatile, durable and built to last, and is used by fitness and health care professionals around the world. Our care and craftsmanship is evident in every detail. Merrithew recently opened a brand new 110,000 square foot manufacturing and warehouse/distribution facility doubling its capacity to meet the growing international demand for its products.

World-class education

Merrithew has trained more than 60,000 partners worldwide in mind-body movement. Our premium Pilates program, STOTT PILATES®, is one of the most sought-after training modalities in the industry. This contemporary approach to the original exercise method pioneered by the late Joseph Pilates, is one of the safest, most effective methods of exercise available.

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Sales Manager, MEA