Packetlabs was built by an ethical hacker after seeing vulnerability assessments presented as penetration tests. Our slogan “Ready for more than a VA scan?” drives at the importance of not providing our clients with a false sense of security. We are a passionate team of highly trained, proactive, ethical hackers. We provide expert-level penetration testing services that are thorough and tailored to help foster a safe digital space where everyone has the right to privacy and security. To do so, we only hire individuals with the same drive and passion.

As the VP, Sales at Packetlabs, you will be pivotal in driving revenue growth and expanding our market presence. You will lead a dynamic sales team, develop strategic sales plans, and foster key client relationships. Your expertise in cybersecurity solutions and proven sales leadership track record will be essential in achieving our company's objectives.

We Are Looking For An Individual Who

Is always learning. Sales continues to evolve, and we’re looking for someone who is aware of their skillset and always looking to improve.
Is humble. Egos don’t have a place at Packetlabs.
Is a gifted coach who can help mentor and provide feedback to Sales team for continuous improvements.
Is a great communicator with clients, project managers, and teammates.
Has a proven sales leadership track record, with at least 5 years of experience in progressively responsible roles.
Has a strong understanding of sales metrics (KPIs) and can translate activities to outcomes.
Is a strategic thinker who can develop and execute sales strategies that drive results.
Is radically transparent and avoids working in silos in order to win as a company.

What You’ll Be Doing

Develop and retain a strong sales team

Provide learning and career opportunities to retain top talent
Ensure diversity and inclusiveness are practiced throughout the team
Build a supportive environment of challenging work mixed with fun
Foster a high-performance culture within the sales team, promoting accountability, teamwork, and continuous improvement.
Coach and mentor sales representatives to enhance their skills and capabilities.
Establish performance metrics and KPIs to measure the effectiveness of sales activities.
Analyze sales data and trends to identify areas for improvement and optimization.
Provide regular performance feedback and conduct performance reviews for sales team members.
Take proactive measures to address challenges and obstacles hindering sales performance.

Establish and execute the Sales strategy

Oversee the sales pipeline and forecast accuracy, ensuring timely and accurate reporting.
Bring best practices and techniques into Sales training and effectiveness
Analyze and report on sales data to improve decision-making and marketing initiatives (e.g., client pain points, service offerings)
Identify new business opportunities and market segments for expansion.
Stay informed about industry trends, competitive landscape, and emerging technologies to anticipate market needs and opportunities.
Leverage Marketing initiatives to advance Sales opportunities
Collaborate with Operations to analyze and action lessons learned

Manage Inbound Sales Process

Monitor and enhance the Inbound Sales Process
Work collectively and collaboratively with the Marketing team to drive sales effectiveness
Ensure all opportunities are tracked and followed up on
Develop learnings from won and lost opportunities; make continuous improvements based on feedback

Manage Outbound Sales Process

Monitor and enhance the Outbound Sales Process
Develop and implement sales strategies to drive revenue growth and market penetration.
Build and manage target account list; identify prospect customers within targeted accounts, call planning and forecasting
Ensure all opportunities are tracked and followed up on
Develop learnings from won and lost opportunities; make continuous improvements based on feedback

Nurture existing clients to create and maintain sales opportunities

Leverage NPS scores to provide lead service review
Check-in with clients on a regular basis to discover new opportunities
Ensure all opportunities are tracked and followed up on
Monitor client churn, and provide learnings to make improvements to the Client Journey

Establish + Execute Partnership Strategy

Build and maintain relationships with key clients, partners, and industry stakeholders.
Develop target accounts strategy and territory division based on geographical regions
Manage relationships of partners and develop net-new relationships

Why Packetlabs?

Immediate and continual offensive security training
Wealthsimple GRSP with corporate matching
Participation in corporate benefit plans
Amazing team and working environment
Competitive compensation and growth opportunity
Fully remote role in Canada

Packetlabs Ltd. jobs

VP, Sales