Build a strong digital Demand Generation team to support the needs of the business and to increase the number of qualified opportunities generated by Marketing.
Develop and execute demand generation strategy and initiatives to drive new pipeline through new leads and nurture our existing database of leads
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
Improve the efficiency and effectiveness of our marketing automation system (i.e., Hubspot/Marketo) to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g., Google PPC, content marketing, webinars, events)
Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
Analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and next steps

Requirements

5-10 years of experience in demand generation with B2B SaaS organizations in the Cybersecurity/Fraud/Identity space
Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Hubspot/Marketo, Bizible/Insight Squared, and Salesforce
Mastery of developing, executing, and measuring innovative and results-focused demand programs and campaigns
Proven experience developing ABM campaigns that convert
Demonstrated analytical ability, specifically around program measurement and and program execution skills
Proven experience in managing the creation of marketing materials
Experience influencing and communicating product offers to customers, prospects, and sales professionals, demonstrated by excellent written (including copywriting and proofreading) and oral communication skills
Experience with ABM platforms (ie; 6sense a major plus)

Benefits

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