THE OPPORTUNITY AWAITS YOU

We are looking for an ambitious leader to help us take our Consumer Events and Business Trade Sales team to the next level! This is a great opportunity to build lasting relationships with businesses and community groups within and outside of the city.

Working hand-in-hand with our amazing team of Account Executives and Sales Coordinators and with the support of our Director, Food & Beverage and Catering Sales, this role plays a strategic function for REAL to generate revenue through the sales of our facilities. Build lasting relationships current clients and building new relationships by helping their event dreams come to life. REAL provides a unique opportunity for their team members to create exceptional experiences for others and, in turn, create lasting memories for themselves.

What You Will Do

Participate in the development of REAL’s strategic process and implementation of business plans to achieve both long and short term goals by:
- Developing goals with the team and holding self and other accountable to achieve said goals
- Monitoring KPIs and making course corrections as needed
- Provide leadership to the business unit
- Collaborating with stakeholders, peers, and internal clients to ensure successful delivery of events and goals
- Monitoring and evaluating team resources to successfully work force plan and forecast financials
Lead, oversee, and manage Sales team activities and programs to increase catering and trade/consumer show events that generate revenue growth by:
- Developing strategic sales plans
- Utilizing personal sales and relationship management skills
- Collaborating with senior management and other peers to identify opportunities of development including possible clients, sales offers, and pricing
- Conducting cold calls and other mechanisms to engage clients
- Building and negotiating sales proposals
- Provide leadership and coaching to Account Executives to manage difficult customer situations
- Ensure adherence to contractual agreements and excellent customer service
Nurture strong, long-term relationships with local community businesses and out-of-province audiences to retain and grow business opportunities
Ensure effective business unit planning by:
- Contributing to the development of the department’s annual budget
- Reviewing invoicing with the finance team and ensuring billing is occurring in a timely manner
- Recommending changes when deemed necessary
- Lead and develop a strong team to carry out business unit strategies by:
- Establishing goals and targets in conjunction with the team
- Hold the team accountable for to goals and performance expectations
- Building engagement and positive morale within the unit
Performing other duties as allocated.

Requirements

WHAT IT TAKES

We live our REAL Core Values: Be original, Be a host, Be inclusive, Be proud, Be resilient, Be smart, and Always own it.

Apply today if you meet the following requirements:

Bachelor’s degree in Business, Commerce, Hospitality and Tourism, or other related field – a combination of relevant education, training and experience will be considered
Certification in sales training is an asset
Minimum 5 years’ experience in a sales/sales management position with a proven track record of meeting or exceeding sales goals
Ability to develop and maintain positive business relationships that produce profitable results
Experience in roles that require client management capabilities and strong customer engagement focus
Experience in forecasting, developing budgets, responding to bids, and writing sales proposals and contracts
Demonstrated experience leading and managing strong performing teams
Computer proficiency required
Experience working in a unionized environment is an asset
Oral and written communication skills to provide information to colleagues and external stakeholders
Ability to plan, organize and prioritize work tasks in a fast-paced environment
Preference will be given to those with hospitality, conference, trade show, or large event sales experience
Must be able to obtain and maintain a satisfactory Criminal Record Check for the duration of employment
This position may be required to work evenings and weekends depending on the needs of the business.

Benefits

WHY CHOOSE REAL?

Here at REAL, we can offer unique experiences unlike any other organization:

Make a difference in your own community.
Be a part of an industry responsible to create fun and memorable moments for our guests.
A wide range of employment opportunities to fit your own lifestyle – whether that’s committing to us in a full-time capacity or more of a casual role that is event specific and tailored around your own availability.
We offer competitive wages and industry standard benefits.
Matching Group RRSP plan.
Ability to obtain free tickets to a wide variety of sporting and entertainment events.
Discounts during events you participate in as a guest.

For more information visit our website at www.realdistrict.ca. Submit resumes by January 6, 2023, via the link provided!

Regina Exhibition Association Limited (REAL)

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Manager, Consumer Event and Trade Sales