Position Overview: The Director of Sales will be responsible for leading and managing the sales team to achieve and exceed sales targets. This role requires a process-oriented and data-driven individual with a strong background in B2C and B2B sales. The successful candidate will be results-oriented, self-motivated, and comfortable with both technical and business concepts. We are searching for an energetic and organized self-starter who understands sales processes and can build relationships with the right decision-makers.

Key Responsibilities:

Lead, Manage, and Mentor Sales Team: Provide direction, support, and coaching to the sales team, fostering a high-performance culture and ensuring team members have the tools and resources they need to succeed.
Develop and Implement Sales Strategies and Processes: Create and refine sales strategies and processes that align with company goals, ensuring they are effectively communicated and executed by the sales team.
Design and Execute Comprehensive Sales Plans: Develop detailed sales plans that outline tactics for achieving revenue goals, including market segmentation, targeting, and positioning strategies.
Analyze Sales Data and Metrics: Regularly review sales performance data to identify trends, measure the effectiveness of sales initiatives, and make data-driven decisions to optimize sales strategies.
Work closely with Cross-Functional Teams: Collaborate with marketing, product development, customer service, and other departments to ensure alignment and support for sales initiatives, enhancing overall customer experience.
Coach Frontline Sales Staff: Provide hands-on support and guidance to frontline sales staff, including accompanying them on sales calls, conducting role-playing sessions, and offering feedback to improve their sales techniques.
Identify and Build Relationships with Key Decision-Makers: Network and establish relationships with key decision-makers within target organizations, understanding their needs and presenting tailored solutions that meet their business objectives.
Act as a Change Agent: Drive continuous improvement and innovation within the sales organization, challenging the status quo and implementing new approaches to enhance sales performance.

Requirements:

Proven Experience in Sales Leadership: Demonstrated success in a sales leadership role, with a strong background in both B2C and B2B sales, preferably in a technology or cybersecurity environment.
Extensive Experience with Salesforce: Proficiency in using Salesforce or similar CRM systems to manage sales processes, track performance, and generate actionable insights.
Hands-On Leadership Style: Willingness to get involved in the details, including coaching frontline sales staff and closing deals when necessary to ensure team success.
Strong Analytical Skills: Ability to analyze sales data and metrics to inform decision-making, identify opportunities for improvement, and measure the impact of sales initiatives.
Startup Experience: Experience working in a fast-paced startup environment, comfortable with the ambiguity and challenges of scaling a business and wearing multiple hats.
Excellent Communication Skills: Strong verbal and written communication skills, with the ability to effectively convey ideas and build relationships with internal and external stakeholders.
Collaborative and Cross-Functional: Proven ability to work collaboratively across departments, ensuring alignment and driving towards common goals.

Nice to Have:

Experience Scaling Sales Teams: Track record of growing and scaling a sales team from 10 FTE to 100+ FTE, demonstrating the ability to manage growth effectively.
Partnership Sales Channel Management: Experience managing partnership sales channels, leveraging relationships with partners to drive sales and expand market reach.
Event and Conference Experience: Experience planning and executing sales activities at events and conferences, including booth management, presentations, and networking.
Experience Selling Services: Background in selling services, particularly within the cybersecurity or technology sectors.

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

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