On behalf of our Client, one of Canada’s largest banks and one of the largest banks in the world by market capitalization, Equality Street is looking for a highly skilled Manager, Digital Marketing and Sales, to join their Digital Marketing & Sales Team. Working closely with the Marketing teams, Product Managers, Strategy and business leads, this position within the Digital Marketing & Sales (DMS) team provides support to Senior Digital Marketing Managers to help deliver platform business strategies across digital channels.

This is a contract role with an immediate start of 12 months with a high chance to be extended.

Location: Toronto, ON (temporarily remote due to Covid-19)

Responsibilities will include but are not limited to:

Implement the integrated digital marketing strategy for Personal Savings & Investments in alignment with DMS’ merchandising approach with focus on client experience and key measurable areas for acquisition, lead generation and retention.
Consult with Client & Marketing Strategy, Product teams and business stakeholders to ensure that public web sites are client-centric and deliver platform business strategies.
Optimize website pages and develop effective digital tools, calculators and interactive sales aids to drive user engagement in alignment with key acquisition, lead generation and retention strategies.
Provide consulting advice on digital marketing best practices, information architecture, and developing mock-ups / prototypes for integrated marketing campaigns.
Maximize the return on investments in Digital Marketing by effectively project managing website development and maintenance projects, evolving functionality across desktop, tablet and mobile channels in alignment with core DMS strategies.
Collaborate with internal teams for ongoing optimization and test and learns of marketing campaigns, emails and public site pages with the aim to enhance user experience, identify critical conversion points and share trends and insights
Implement Search Engine Optimization to drive revenue by increasing the number of qualified visitors to investments public sites, developing new tracking and reporting capabilities for the sites.

You will be successful in this role if you have following skills and abilities:

Bachelor’s degree or College diploma in Business/Marketing/Technology
3+ years of digital marketing and corporate web design experience
Solid understanding of responsive design framework
Knowledge of internet technologies, usability, accessibility, privacy and rich
media; with currency in emerging technologies and platforms
Experience with Digital Marketing Campaigns and Digital Analytics, including Google Analytics and Data Studio
Experience with financial services industry, including previous experience with technology development
Strong presentation, written and verbal communication skills
Proven project and vendor management experience
Technical skills, including: JavaScript, HTML 5 & CSS, design applications
Financial services experience with a solid portfolio of successful projects involving TSX / Fortune 500 Companies

If you meet the above requirements, we encourage you to submit your resume to the EQS team for further discussion.

We thank all applicants for their interest. However, only those candidates selected for interviews will be contacted.

Equality Street

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Manager, Digital Marketing and Sales