Wakefield Canada Inc. is an industry leading Canadian company that manufactures, distributes, and markets category-leading products for the automotive, commercial heavy-duty, and industrial markets including Castrol, the #1 brand of passenger car motor oil in Canada, and the “Super Clean” cleaner-degreaser brand.

Wakefield Canada Inc. has an opportunity for a REGIONAL SALES MANAGER – Western Region (BC, Alberta, Saskatchewan Manitoba). The RSM will be responsible for the planning and implementation of all sales activities in the western region with a strong focus on strategy execution, volume, share, and profit targets, maximizing sales coverage efficiency, developing business relationships with franchise groups and customers, and achieving targeted distribution levels on strategic initiatives.

In this role, you will:

Develop, maintain, and implement region specific strategic sales plans to achieve sales and financial goals.
Maintain and increase customer penetration through high level, meaningful contact with key customers within the business unit.
Develop and manage sales expense budgets for the region to manage costs while maximizing sales and profits.
Collaborate with sales leadership to continually refine and effectively manage the sales process
Manage activities and performance of all sales team members.
Establish and communicate clear goals and expectations to direct reports.
Lead weekly or bi-weekly calls/meetings with direct reports to review individual performance metrics.
Act as a coach and mentor to Field Sales team members to improve their performance and meet their goals and support their career development.
Routinely evaluate territory account coverage including promotional support necessary and competitive activity affecting Wakefield’s performance.
As required, hire and train high-performing salespeople.
Partner with Supply Chain to identify the best method for distribution of product to a given market.
Coordinate efforts with the Marketing team to identify and act upon strategic distribution opportunities within assigned areas of responsibility.
Coordinate with Finance and Customer Experience teams on the development, completion, and timing of all reporting requirements such as expenses, activity, sales statistics, forecasting, and ad hoc requests that are required to properly manage the region.
Maintain close internal contacts with all line and staff functions within Sales, Marketing, Finance, Customer Care, and Supply Chain with emphasis on Business Development and efficient internal processes and decision making.

We are looking for someone who has:

Successful leadership abilities that foster open communication and create an engaged and committed sales team.
Effective presentation skills with the ability to communicate with large teams.
Demonstrates advanced creativity and problem-solving skills, in addition to negotiation and influencing skills and behaviors.
Superior communication skills with a proven ability to communicate goals and execute strategies based on corporate objectives.
Proven business acumen to identify growth opportunities, development, and implementation relating to the market, customer, and competition.
Strong budgeting, forecasting, and financial management skills.
Strong interpersonal skills to direct the sales team and the distributor network.
Strong personal integrity that will inspire trust within the organization.
Ability to prioritize work and equipped with meaningful delegation skills.
Exceeded the expectations of internal and external customers.

Conditions to consider:

Resides in the Greater Vancouver Area.
Frequent travel in region, with some national travel.
Minimum 5 years' experience in a sales leadership role.

Now the real important stuff… What’s in it for you?

A full-time, permanent position with a very competitive total compensation package, commensurate with experience.
Amazing group benefit coverage available to you on the first day on the job, with an additional $1000/year for mental wellness.
6% bi-weekly employer contribution to company pension plan.
$400 annual fitness/wellness reimbursement for things like gym memberships, a personal trainer, weight loss programs, running clinics, golf lessons etc.
Educational assistance in support of continued personal development.
Vacation, floater and community days.
FREE Castrol Oil.
Working for a company that is an active contributor to charities including Canadian Tire Jump Start, Sick Kids Hospital, Daily Bread Food Bank and Women’s Habitat.
A fun, exciting work environment that loves to celebrate our amazing team. We have BBQs, ticket giveaways for sporting events, Holiday parties and other celebrations, food and ice cream trucks, lunch and learns and much, much more.

At Wakefield Canada Inc., we are dedicated to inclusion and collaborative work. It’s important to us that we have a diverse team with a variety of skills and abilities from the top down. Everyone’s diversity inspires creativity and drives innovation in our organization. We are committed to building a team that is representative of different backgrounds and perspectives, and we encourage applications from all candidates who represent the full diversity of communities across Canada.

Reasonable accommodations are available during the hiring process. If you require special assistance or accommodation, please contact Human Resources at 416.252.5511.

Castrol - Wakefield Canada Inc

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