Buff Canada Ltd. is looking to add a Sales Manager to the team in Canmore, Alberta. Reporting to the General Manager of North America, the right candidate is self-motivated, prepared to make decisions and demonstrates a background in leading people and a strong commitment to customer satisfaction.

The Sales Manager is responsible for the development and execution of sales strategies based on market and product development opportunities to drive organizational performance and profitability. The sales manager will be responsible for all Canadian sales (specialty retail and key accounts).

BUFF® is more than just multifunctional headwear. BUFF® supports athletes, teams, events and organizations all over Canada that love the product for everything from high performance sport to just enjoying the outdoors. We need a candidate who is interested in doing the same!

On a day-to-day basis the right candidate will:

Develop and execute sales strategy based on market opportunities and product development in agreement with the overall Buff North America strategic plan.
Coach, supervise and collaborate with sales agents, including reporting, directing, and setting sales goals and targets for each territory seasonally, to ensure strategic long-term growth for Buff North America.
Communication lead for sales agents to understand and optimize territory and market specific sales opportunities. Set sales agents up for success by ensuring they have the tools they need to fulfill their market specific strategy.
Organize and conduct effective sales meetings, with clear conclusions and action plan after each one.
Collaborate with marketing to ensure physical and digital trade marketing is optimized for successful sell-in and sell-out campaigns. Develop a plan to ensure retail sales staff have the tools to optimize Buff sales.
Account management for strategic accounts. Develop sales strategy for strategic accounts (in collaboration with territory agent) for long term sales growth based on market opportunities and product development. Communicate with main stakeholders within the organization on key account pre-line or meeting follow up items.
Each season, develop pre-season and in-season program and pricing strategies based on market and sales analysis to optimize sales and profitability.
Contribute to booking and sales data analysis for forecasting and inventory flow planning purposes.
Update General Manager of North America weekly on sales status and related successes and challenges.
Communicate market trend information with product management team and contribute to the development of the Buff North America localized strategies.

The right candidate will demonstrate on their resume:

Bachelor’s Degree in Business Administration / Management or Commerce
3-5 years in a leadership or management role with a proven sales acumen
Prior experience as either a sales manager or field sales representative.
Experience in managing strategic accounts (e.g. MEC, FGL, etc.)
Experience in sales development
Experience with analytics of sales and market data
Excellent computer skills (Excel, PowerPoint) and B2B platform experience would be valued
Second language (French) would be considered an asset

During the interview, we will be looking for behaviours that demonstrate:

Sound analytical thinking, sales planning, and reporting skills
Demonstrated ability leading or supervising teams with excellent relationship building qualities
Examples of data analysis and a forward-thinking mentality
Demonstrated ability to collaborate and communicate across all levels of the organization
How you adapt and flex based on the situations
Times you’ve met targets and times you can admit to not meeting them; after all, we believe in owning the result and pivoting as required

To Apply

Ideally, we ask that you upload your resume and cover letter (in one document). While we appreciate all applications, we’ll contact those who we are most interested in!

BUFF®

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