The National Sales Manager is responsible for developing, implementing, and executing strategic sales plans that will generate profitable sales growth, increased customer acquisition and improved retention and ultimately market share gains across Canada. The position leads all facets of business development, direct and indirect sales channels including direct end user sales, wholesale, and eCommerce business. The National Sales Manager manages the customer service team and outside sales team members for all of Canada.

Effective leadership, development and expansion of the Canadian sales and customer service teams
Establish 5 year sales targets in areas of customer expansion, market share growth, channel strategy and overall profitable sales growth
Develop S.W.O.T analysis for business (strengths, weaknesses, opportunities, threats) and include capitalization or mitigation plan in strategy
Monitor industry/market trends, stay up to date with evolving customer needs
Identify opportunities for growth, plan & execute
Research/develop new marketing strategies - branding
Analyze sales data – suggest/spearhead improvements
Drive annual goals as a subset of the 5-year plan and keep company informed and engaged on progress. Ensure budget is met and align with finance and executive leadership to close gaps
Provide strategic guidance to our product development & marketing leadership on important business directives including but not limited to, product and supplier expansion, market pricing and discounting, marketing ideas and concepts, eCommerce development
Travel within Canada to support business initiatives and direct/indirect team members. Requirement to be on the road supporting and driving sales 4 days out of the work week, while maintaining the 5th day to support, guide and mentor other internal members at corporate headquarters in Kitchener, ON
Travel time within Ontario: 80%, 20% at corporate headquarters (weekly)
Travel outside of Ontario:10% (annually)
The percentages shown above are an estimate only
Coordinate monthly/quarterly sales meetings for sales team to review key business initiatives, critical business metrics and ensure team alignment
Assist Customer Service supervisor and or designate with higher-level decisions and customer requests, quotes, pricing decisions etc
Ensure outside sales team follows up on quotes and customer follow up requirements including ensuring contracts are renewed annually
Manages customer rebate incentive programs to drive growth
Responsible for freight revenue in Canada

Requirements

Education: A post-secondary degree in Business Administration, Management, Marketing or similar is required. MBA is an asset.

Knowledge and Skills: The incumbent must have the capability to play a strategic role within the senior management team and provide strategies for continuous sales growth. Thorough knowledge and a strong understanding of industrial distribution, metalworking products and services are critical. Experience with the manufacturing industry and industrial market trends, along with a strategic mindset to grow business through solution selling is a must. Strategic sales planning skills, effective selling principles along with a strong track record for meeting and exceeding sales targets is required. Strong leadership and interpersonal skills are necessary to build successful relationships with both internal and external teams. Strong organizational, time-management and Microsoft Office skills are necessary along with a clear understanding on how to leverage a CRM system is required.

Communication Skills: Strong oral and written communication skills are required

Nature and Length of Experience: The candidate will have at least 10 years’ experience in a sales and/or marketing leadership position within the distribution, metalworking or manufacturing industry.

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