About Brass Knuckles Canadian Whiskey: Brass Knuckles Canadian Whiskey is a premium whiskey brand known for its exceptional quality and distinct flavor. Crafted in Canada, our whiskey has gained recognition for its smoothness and rich character. We are committed to expanding our market presence, and we are seeking a dynamic Alcohol Sales Manager to lead our efforts in getting our whiskey into LCBO stores and growing our brand in the Toronto market.

Job Summary: As the Alcohol Sales Manager for Brass Knuckles Canadian Whiskey, you will play a pivotal role in increasing our brand's presence and sales within the Liquor Control Board of Ontario (LCBO) stores in Toronto. You will be responsible for developing and executing effective sales strategies, building strong relationships with LCBO buyers, and ensuring our whiskey is prominently featured and available to consumers. This position requires a passionate, results-driven, and experienced professional in the alcoholic beverage industry.

Requirements

Key Responsibilities:

LCBO / Licensee Relationship Management:
Build and maintain strong relationships with LCBO buyers and key decision-makers, as well as individual licensees
Work closely with LCBO staff to understand their product selection and placement criteria
Present Brass Knuckles Canadian Whiskey in a compelling manner, highlighting its unique features and benefits
Sales Strategy Development:
Develop and implement a comprehensive sales strategy specifically tailored to penetrate the LCBO market and beyond
Identify and pursue new opportunities for distribution and promotions within LCBO stores as well as licensees
Inventory Management:
Ensure adequate stock levels of Brass Knuckles Canadian Whiskey in LCBO stores
Monitor and manage inventory turnover and reorders to prevent stockouts
Promotions and Brand Awareness:
Plan and execute promotional events, tastings, and marketing initiatives to increase brand awareness and drive sales
Collaborate with marketing teams to create compelling promotions and materials
Market Analysis:
Stay updated on market trends, competitor activities, and customer preferences within the Toronto market
Utilize market insights to adjust sales strategies and product positioning
Reporting and Analysis:
Generate regular reports on sales performance, market penetration, and progress toward sales targets
Analyze data to identify areas for improvement and develop action plans accordingly

Qualifications:

Proven track record of successful alcohol sales and distribution, preferably within the LCBO system
Strong network of contacts within the LCBO system is highly desirable
Exceptional communication and negotiation skills
Creative thinker with the ability to develop innovative sales and marketing strategies
Self-motivated and able to work independently
Willingness to travel within the GTA area as needed

Benefits

Competitive salary and performance-based bonuses
Expense allowance for business-related travel

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Alcohol Sales Manager